Introduction: #Storytelling. Science through stories

Bienvenido León


The term «storytelling» is now commonplace in journalism: many say that this is what reporting is all about. It is now taken for granted that a piece of news is a narrative text, a story. But the truth is that very few of them are. We live under the rule of a synecdoche (López-Pan, 1997).
It is also common among science communicators to see storytelling as the essence of their work. But again, this narrative model is often referred to imprecisely, which often prevents us from using this resource effectively. A study of scientific video storytelling on the internet found the surprising result that only 5 % of the videos analysed used some form of narrative structure (Davis & León, 2018).

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Dahlstrom, M. F. (2014). Using narratives and storytelling to communicate science with non-expert audiences. Proceedings of the National Academy of Sciences of the USA, 111(Suppl. 4), 13614–13620.

Davis, L. S., & León, B. (2018). New and old narratives: Changing narratives of science documentary in the digital environment. In B. León & M. Bourke, Communicating science and technology through online video: Researching a new media phenomenon (pp. 55–63). Routledge.

León, B. (2024). Grandes comunicadores de la ciencia. De Galileo Galilei a Rodríguez de la Fuente (submitted for publication).

López-Pan, F. (1997). Consideraciones sobre la narratividad de la noticia. El imperio de una sinécdoque. Communication & Society, 10(1), 9-60.


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