Vertical science: New narratives in video and social media

Hilda Paola Muñoz-Pico


The presentation of science on social media has taken many forms over the years, from monologues and animations to live experiments. These new narratives are characterised by the use of everyday devices (generally portable devices such as mobile phones, laptops, or tablets) to leverage the potential of the digital environment (filters, stickers, GIFs, and animations, among others). The standardised design of current mobile phones, which usually have large touchscreen displays, has pushed the use of vertical formats to the forefront. Verticality has made it possible to change content not only from an aesthetic point of view, but also from a narrative one. Thus, this present article reviews the main changes resulting from this shift in terms of the way science is brought closer to audiences.


dissemination; new narratives; science; online videos; social networks; vertical formats

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