Hovering between stigma and trivalisation: World cancer day in the Spanish press


Cancer is a prominent topic of public interest. While simultaneously reflecting and shaping social values, the mass media convey an image of this disease that is not always as careful and informative as it could be. This article analyses the media coverage of World Cancer Day during the last decade, as reported by the four newspapers with the largest readership in Spain. The aim is to analyse how they made use of the event to provide information on cancer, and whether the information was accurate and rigorous or fell into the trap of stereotype and sensationalism. 


cancer; treatment of information; World Cancer Day; illness; sensationalism


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