The science of the press. Trends and challenges for popular science journalism

Abstract

Communicating science effectively and rigorously is still one of the many challenges facing scientists and researchers today. Indeed, in the current context it is more important than ever to involve society in the work undertaken at universities and research centres.
One of scientists’ main goals is to get their research results across and make both the scientific method and the ins and outs of science comprehensible to a wider public. As part of their communicative endeavour, researchers are also exploring other ways to reach out to society beyond the traditional media.