Use of WebQuest and Interactive Answer Systems in the Subject 'Marketing Research'
Abstract
This paper aims to study the importance of implementing teaching methods focused on new information and communication technology (ICT), trying to enhance student participation and to improve his/her learning outcomes. Specifically, we deep into the design of a WebQuest and into the employment of Interactive Response System in the subject “Market Research”. The obtained results provide a basis for design guidelines and teaching methodologies in the subjects related to Marketing in the new degrees.
Keywords
WebQuest, Interactive Response System (IRS), Teaching methodology, Information Technology (IT)
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Editor: Servei de Formació Permanent i Innovació Educativa. Tel. 0034 961625030 | Fax. 0034 961625032 | Valencia. España
ISSN: 1989-3477 | Depósito Legal: V5051-2008
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