Use of WebQuest and Interactive Answer Systems in the Subject 'Marketing Research'


Abstract


This paper aims to study the importance of implementing teaching methods focused on new information and communication technology (ICT), trying to enhance student participation and to improve his/her learning outcomes. Specifically, we deep into the design of a WebQuest and into the employment of Interactive Response System in the subject “Market Research”. The obtained results provide a basis for design guidelines and teaching methodologies in the subjects related to Marketing in the new degrees.

Keywords


WebQuest, Interactive Response System (IRS), Teaching methodology, Information Technology (IT)

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The texts published in this journal, unless otherwise indicated, are subject to a Creative Commons Attribution-Noncommercial-NoDerivativeWorks 3.0.Spain licence. They may be copied, distributed and broadcast provided that the author and the journal that publishes them, @tic. revista d'innovació educativa, are cited. Commercial use and derivative works are not permitted. The full licence can be consulted on Creative Commons

Editor: Servei de Formació Permanent i Innovació Educativa. Tel. 0034 961625030 | Fax. 0034 961625032 | Valencia. España

ISSN: 1989-3477 |  Depósito Legal: V5051-2008

 

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The texts published in this journal, unless otherwise indicated, are subject to a Creative Commons Attribution-Noncommercial-NoDerivativeWorks 3.0.Spain licence. They may be copied, distributed and broadcast provided that the author and the journal that publishes them, @tic. revista d'innovació educativa, are cited. Commercial use and derivative works are not permitted. The full licence can be consulted on Creative Commons

Editor: Servei de Formació Permanent i Innovació Educativa. Tel. 0034 961625030 | Fax. 0034 961625032 | Valencia. España

ISSN: 1989-3477 |  Depósito Legal: V5051-2008

 

Indexed in:

http://www.uv.es/attic/logos_index/indexacion-2016.jpg

 

Consortial Journals

http://www.uv.es/attic/logos_index/comunicar-02.gifhttps://www.uv.es/attic/logos_index/Alteridad.jpg