DOI: https://doi.org/10.7203/attic.8.1645

Cooperative Learning in Creative Advertising by Means of Audio and/or Visual Advertisements


Abstract


One of the main problems that has been encountered in teaching of creative advertising is the great lack of knowledge that the students have regarding this professional field. Bearing this in mind, Rey Juan Carlos University has developed a project in innovative teaching based on cooperative learning with an aim for students to acquire a greater knowledge of the companies, professionals and most creative advertisements produced in Spain, while putting into practice competencies and skills that their professional future will require. In order to achieve this, Aronson´s jigsaw technique and the test-retest method were used.

Keywords


creatividad; publicidad; aprendizaje cooperativo; enseñanza; innovación, universidad; anuncios

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The texts published in this journal, unless otherwise indicated, are subject to a Creative Commons Attribution-Noncommercial-NoDerivativeWorks 3.0.Spain licence. They may be copied, distributed and broadcast provided that the author and the journal that publishes them, @tic. revista d'innovació educativa, are cited. Commercial use and derivative works are not permitted. The full licence can be consulted on Creative Commons

Editor: Servei de Formació Permanent i Innovació Educativa. Tel. 0034 961625030 | Fax. 0034 961625032 | Valencia. España

ISSN: 1989-3477 |  Depósito Legal: V5051-2008

 

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