Cooperative Learning in Creative Advertising by Means of Audio and/or Visual Advertisements


One of the main problems that has been encountered in teaching of creative advertising is the great lack of knowledge that the students have regarding this professional field. Bearing this in mind, Rey Juan Carlos University has developed a project in innovative teaching based on cooperative learning with an aim for students to acquire a greater knowledge of the companies, professionals and most creative advertisements produced in Spain, while putting into practice competencies and skills that their professional future will require. In order to achieve this, Aronson´s jigsaw technique and the test-retest method were used.


creatividad; publicidad; aprendizaje cooperativo; enseñanza; innovación, universidad; anuncios


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Editor: Servei de Formació Permanent i Innovació Educativa. Tel. 0034 961625030 | Fax. 0034 961625032 | Valencia. España

ISSN: 1989-3477 |  Depósito Legal: V5051-2008


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