Managing internet public opinion in colleges and universities in China: Towards the humanization, ethics and responsibility in educational guidance
Resumen
In the context of new media, the management of internet public opinion in colleges and universities becomes a special issue. This paper, based on the era of new media, analyzes common problems in managing internet public opinion in colleges and universities. The problems include the need to strengthen the ethics and morality of internet use for college and university students, the lack of humanization in educational guidance, and the absence of a robust mechanism for managing public opinion. Additionally, it summarizes the causes of these problems and proposes measures such as introducing ethics and responsibility courses for online media use, improving service awareness and management level, and improving the control and management mechanism for internet public opinion, aiming to provide insights and assistance for managing online public opinion in colleges and universities.
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