Resumen
This article shows the evolution of rural tourism in Spain within the European context. This evolution can be divided into different periods that are analysed bearing in mind the rural tourism situation in different autonomous communities. Despite rural tourism in Europe is understood as a mixture of different activities, in Spain we it is still focusing on the accommodation. We conclude that, although its authenticity and quality, the Spanish rural tourism product should be unified and classified in order to achieve a successful promotion and commercialization.
