Resumen
While new territorial governance initiatives in coastal areas have recently been evolving and increasing their focus (Integrated Coastal Zone Management, Maritime Spatial Planning, Marine Policy), Valencian Autonomous Region coast still is managed not in a integrated but sectoral way instead. In this paper some experiences and practices across Valencian Autonomous Region are studied (some of them interesting for this purpose), to conclude coastal zones have not to lose strategic opportunity IZCM Protocol for the Mediterranean Sea offers.